Google Ads Management That Puts Your Budget Where Buyers Are Searching
When someone searches for what you sell, your ad should be there with the right message, at a cost that makes sense. NextRanking builds and manages Google Ads accounts around qualified leads and revenue, with tracking you can trust and reporting in plain English.
What you get
- Search
- Performance Max
- Shopping
- YouTube and Demand Gen
- Local Services Ads
- Remarketing
01—The problem
Where Google Ads budgets leak
- 01
Irrelevant searches
Broad keywords and missing negatives pay for clicks from people who will never buy.
- 02
Automation without guardrails
Performance Max and broad match can spend on low-value placements without clear controls and good conversion data.
- 03
Tracking the wrong conversions
Counting page views or duplicate form fills as 'conversions' teaches Google to find the wrong people.
- 04
Landing pages that don't match
Generic homepages instead of focused pages that match the search.
02—Campaigns
Campaign types we manage
Search
High-intent keyword campaigns with tightly matched ad copy and landing pages.
Performance Max
PMax with brand exclusions, asset-group structure and audience signals for control.
Shopping
Merchant Center setup, product feed optimisation and Shopping/PMax for ecommerce.
YouTube and Demand Gen
Video and visual campaigns to build demand and retarget visitors.
Local Services Ads
Google Guaranteed / Google Screened setup and lead management for eligible service businesses in supported markets.
Remarketing
Bring back visitors who didn't convert the first time.
03—What's included
What's included
- 01
Free audit and strategy
Account, keyword, tracking and landing page review, with a 90-day plan.
- 02
Keyword and competitor research
Intent-based keyword mapping, negative keyword lists and competitor insights.
- 03
Ad copy and assets
Responsive search ads, extensions and creative assets, tested continuously.
- 04
Conversion tracking
GA4, Google Tag Manager, enhanced conversions, call tracking and offline or CRM conversion imports.
- 05
Bid and budget management
Bid strategies aligned to target CPA or ROAS, with weekly optimisation.
- 06
Landing page recommendations
Or full builds through our landing page service.
- 07
Monthly reporting
Leads, cost per lead, revenue where tracked, and what we're testing next.
04—Local
Google Ads for local businesses
For plumbers, dentists, law firms, roofers and other local service businesses, Google Ads works best alongside a strong Google Business Profile and local SEO. We combine location-targeted search campaigns, call assets, Local Services Ads where eligible and missed-call text-back automation, so you get calls today while your organic visibility grows.
05—Overview
Our process
- 01
Week 1
Audit
Find wasted spend, tracking gaps and quick wins.
- 02
Weeks 1–3
Fix tracking and rebuild
Conversion setup, account structure, keywords and ads.
- 03
Month 1–2
Launch and learn
Close monitoring, search term mining and testing.
- 04
Month 3+
Optimise and scale
Shift budget to proven campaigns and expand coverage.
FAQs
Google Ads questions, answered directly
Still unsure? Ask us anything on a free call.
It depends on cost per click in your industry and location and how many leads you need. We'll show estimated costs from Google's Keyword Planner and your historical data during the audit.
Search campaigns can start producing leads within days of launch. Expect four to eight weeks of optimisation before costs settle and results become predictable.
Yes. The account, data and conversion history are always yours.
Both, ideally. Google Ads brings immediate, controllable traffic, while SEO builds long-term visibility at a lower cost per lead. Many clients use ads to fill the gap while SEO grows.
Yes. We use PMax where it fits, with brand exclusions, structured asset groups, audience signals and placement reviews to keep control.
Yes, for eligible service categories in supported regions of the US, UK and Canada. We handle setup, verification guidance, budget and lead disputes.
Explore the system
Services that work together
Stop paying for clicks that never convert
Get a free Google Ads audit. We'll show you where your budget is going, what's being wasted and the first changes we'd make.