Website & Landing Page Design That Turns Visitors Into Customers
A good-looking website isn't enough. It has to load fast, rank in search and persuade the right visitors to call, book or buy. NextRanking designs and builds websites and campaign landing pages around one goal: more enquiries from the traffic you already have.
What you get
- Discovery and sitemap
- UX wireframes and UI design
- Copywriting
- Development
- SEO and migration
- Analytics and tracking
01—Two offers
Two ways we can help
Business websites
New builds and redesigns for service businesses, B2B firms and ecommerce brands, with SEO structure, service and location pages, and lead capture built in.
Campaign landing pages
Focused, single-goal pages for Google Ads, Meta Ads and email campaigns, matched to your ads and built for fast testing.
02—The problem
Why our websites convert
- 01
Strategy before design
We start with your customers, offers and objections, then plan pages around the questions buyers ask.
- 02
Copy that sells
Clear headlines, proof and calls to action written for your audience, not filler text.
- 03
Built for speed
Lightweight builds that aim for strong Core Web Vitals scores on mobile, because slow pages lose visitors and ad budget.
- 04
SEO-ready from day one
Clean URL structure, metadata, schema, internal linking and redirects so you don't lose rankings at launch.
- 05
Tracking included
Google Analytics 4, Google Tag Manager, call tracking and conversion events set up so every lead can be traced to its source.
03—Conversion
Anatomy of a high-converting landing page
Message match
The headline repeats the promise of the ad that brought the visitor.
One clear action
One primary CTA, repeated, with no distracting navigation.
Proof near the action
Reviews, ratings, logos and guarantees placed next to the form or button.
Objection handling
Short FAQs and 'how it works' steps that answer the reasons people hesitate.
Low-friction form
Only the fields you truly need, mobile-friendly, with click-to-call on phones.
04—What's included
What's included
- 01
Discovery and sitemap
Goals, audience, competitor review and page plan.
- 02
UX wireframes and UI design
Mobile-first layouts and a visual design matched to your brand.
- 03
Copywriting
Conversion-focused copy for key pages.
- 04
Development
Responsive build on the right platform for your needs.
- 05
SEO and migration
Metadata, schema, redirects and Search Console setup.
- 06
Analytics and tracking
GA4, GTM, conversion events and call tracking.
- 07
Launch support and training
Testing across devices, go-live, and a walkthrough of how to update content.
05—Platforms
Platforms we build on
Next.js for speed-critical and custom sites, WordPress for content-heavy sites managed in-house, Webflow for marketing teams that want visual editing, and Shopify for ecommerce. We recommend a platform based on how your team will run the site, not on what's easiest for us.
06—Overview
Our process
- 01
Week 1
Discovery
Goals, audience, offers, competitor and analytics review.
- 02
Weeks 1–2
Structure and wireframes
Sitemap, page plan and wireframes for approval.
- 03
Weeks 2–4
Design and copy
Visual design and conversion copy, with two rounds of feedback.
- 04
Weeks 3–6
Build and test
Development, tracking, SEO setup and cross-device QA.
- 05
Launch and optimise
Go-live, monitoring, and optional A/B testing and CRO.
FAQs
Website & Landing Page Design questions, answered directly
Still unsure? Ask us anything on a free call.
It depends on the number of pages, functionality, copywriting and integrations.
Not if the migration is handled properly. We map redirects, keep valuable content and URLs, and monitor Search Console after launch.
Yes, we can write conversion-focused copy for your key pages. You can also provide your own content and we'll edit it for clarity and SEO.
Next.js is best for maximum speed and custom functionality, WordPress or Webflow for easy in-house editing, and Shopify for online stores. We'll recommend one based on your team and goals.
Yes. If NextRanking also manages your ads, landing pages and campaigns are planned together so the message matches and results can be tested.
Explore the system
Services that work together
See what is stopping your site from converting
Send us your URL. We'll review speed, mobile experience, messaging and calls to action, and send you a short list of priority fixes.